Nashville Business Journal: 2017 Women in Music City Awards

The Nashville Business Journal is pleased to announce the winners of this year’s Women in Music City awards including Girlilla Marketing CEO Jennie Smythe.

View Article

Celebrating 10 Years in Business!

We’re proud to be celebrating our 10th year in business in 2018!

View Article

WKRN Nashville: Girls next door ‘influence’ Nashville in big way

Watch as Senior Account Director Stevie Escoto comments on the growing trend of influencers in the Nashville area.

View Article

Hits Daily Double: The Builders – Jennie Smythe

HOW HAVE THE CHANGES IN NASHVILLE AFFECTED YOUR BUSINESS? When I launched in January of 2008, the conventional wisdom was that if you were based in Nashville, you only worked country music clients…

View Article

ACM Tempo Magazine

Executive Director Ashley Alexander recently compiled a recap of the Academy of Country Music Awards’ top social moments. See it in the June version of ACM Tempo Magazine!

A Little Too Farr

CEO Jennie Smythe and Senior Account Director Stevie Escoto make their unscripted series debut in Tyler Farr’s A Little Too Farr. Watch HERE. A Little Too Farr airs exclusively on Verizon’s Go90 Network. Watch more episodes HERE.

View Article

Little Big Town and CMA Recognize Local Music Teachers

As a CMA Foundation Board of Directors member, Jennie Smythe attended CMA Music Teachers of Excellence on April 26, 2017. More from Music Row: Little Big Town and the CMA honored local Metro Nashville educators as the CMA Music Teachers of Excellence Wednesday night (4/26) at a special ceremony at Nissan Stadium. More than a…

View Article

Inside Nashville with Tom Moran Podcast: A Conversation with Jennie Smythe

This week Tom sits with Girlilla Digital Marketing CEO Jennie Smythe.  There is not a single person in the entertainment business that knows more about the digital world and brand building than Jennie Smythe. She was successful before Nashville even knew what digital was. She shares her insights, lessons learned on her successful career journey…and…

View Article

Jennie Smythe, CEO, Appointed to CMA Foundation Board of Directors

The Country Music Association announced today the new Board of Directors for the CMA Foundation. The appointments are effective on Jan. 1, 2017. Joe Galante, Chairman of Galante Entertainment Organization, will serve as Chairman and Lon Helton, CEO of Country Aircheck, will serve as Vice Chairman for the 2017 CMA Foundation Board. The remaining members…

View Article

A Taste Of Southern Ground Music & Food Festival via Pollstar

Pollstar checked in with Zac Brown Band’s manager, ROAR’s Will Ward, to chat about Southern Ground Music & Food Festival’s first springtime edition. “First of all, we’ve got an incredible team that really helps make this happen. I’ve just sort of been overseeing it but we’ve got a team from ROAR to our digital marketing…

View Article

Hits Daily Double: Not Lost in the Supermarket – Marketing and Promotion Roundtable

Today’s rapidly changing, increasingly complex business demands that marketing and promotion specialists assimilate and adapt on the fly in order to most effectively serve their artist clients. We asked six individuals who face this reality 24/7 how they respond to the challenge. JENNIE SMYTHE FOUNDER/CEO, GIRLILLA DIGITAL MARKETING

View Article

USA Today: How Twitter’s Streaming App Is Shaping Music

Lee Brice and Morgan Page chat with USA Today about how they’re using Periscope to connect with fans on a personal level.

View Article

All Access: Music Health Alliance Names Eleven To Board

MUSIC HEALTH ALLIANCE has named an 11-member Board of Directors to serve for the 2015-2016 term, including Girlilla Marketing CEO, Jennie Smythe.

View Article

GRAMMY Pro Blog – Music: Ground Up Is The Way Up by CEO Jennie Smythe

In the traditional marketing world, “grassroots” is now a term, but for music … it was a movement.  Before it became a buzzword synonymous with large budget campaigns (oh, the irony!), it was born of necessity to connect with the people without filters or gatekeepers.  Music has always been at the forefront of this movement…

View Article

Jennie Smythe, CEO, Appointed to CMA Board of Directors

Congratulations to Girlilla Marketing CEO Jennie Smythe, who has been appointed to the CMA Board of Directors.

View Article Acct. Director Jessie Whitmire Shares Five Tips For Handling Customer Service Issues Via Social Media

In this digital age, long gone are the days of calling a 1-800 number for help handling customer service issues. Every day, more people become hip to online shopping; with each passing Black Friday and Cyber Monday season, social customer service continues to rise as the preferred method for people to vent their frustrations, ask their…

View Article

Nashville Area Chamber of Commerce: Member Spotlight – Girlilla Marketing

Check out our Member Spotlight on the Nashville Area Chamber of Commerce blog.

View Article Sr. Acct. Director Stevie Escoto Discusses Holiday Digital Strategy

We may not be ready to face it, but the holiday season is upon us. The jack-o-lantern’s and Halloween candy have been put away (or eaten!), and all eyes are moving to other traditional and digital holidays that fill our hearts and empty our pockets. There is a very delicate balance that must be recognized…

View Article Sr. Acct. Manager Bonnie Willard Discusses Infusing A Digital Experience Into Live Events

You know how to market your next event to get butts in seats, fans in stands and stir local buzz. You’re solid on your plans to announce your event via fancy graphics and online ticketing systems. You’ve brainstormed clever content, social posts and created one #epichashtag. But live event competition is growing and it is…

View Article