Martech: The marketing community reacts, as the clock runs out on TikTok (for now)

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect.

By Sunday afternoon, U.S. Eastern Time, the TikTok website was back to showing short-form videos to U.S. users, though the TikTok mobile app was unavailable on app stores like Google Play, which displayed the message below.

Read more from Jennie Smythe's conversation with MarTech HERE.

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