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We elevate, protect and create opportunities for your brand online

Featured Clients

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Dead & Company

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Terry Crews

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Blondie

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Brooke Shields

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Thomas Rhett

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Iris Apfel

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Music Health Alliance

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Darius Rucker

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Kristin Chenoweth

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Maddie & Tae

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Lukas Nelson & Promise Of The Real

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We are Girlilla Marketing, a boutique digital marketing agency established in 2008 & based in Nashville, Tennessee. Our job is to elevate & protect your digital ecosystem.

Services

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Audience Development

Content Planning & Execution

Best Practices & Training

Community Monitoring

Fan Engagement

Social Advertising

Social Media Marketing

We ensure your digital ecosystem is on-brand from top to bottom. We will optimize your platforms, develop a personalized content strategy, deploy your content & protect what makes you unique.

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Branding

Graphic Design

Motion Graphics

Photo & Video Direction

Content Development

We work with you to develop your online repertoire & implement a personalized content strategy. We ensure your investment in content is properly monetized & amplified on the appropriate channels. Additionally, we offer branding, graphic design, photo direction & more.

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Ad Revenue

Referral Programs

Virtual Events & Paid Subscriptions

VIP Packages & Fan Clubs

E-Commerce & NFTs

Creator Funds & Multi-Channel Networks

Digital Monetization

We help you navigate the ever-changing creator economy, educate you on new monetization opportunities & optimize your existing revenue streams.

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Paid Media Campaigns

Digital Sponsorship Activation

FTC Compliant Messaging

Influencer Campaign Management

Partner Marketing

We work hand-in-hand with your partners, sponsors & charities to create genuine campaigns that are compliant with relevant legalities. We ensure all collateral is authentic & utilizes creative copy, while monitoring your paid media campaigns closely for maximum impact.

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Website Management

Email Marketing

Customer Service

SMS Text Databases

Owned Properties

We make certain your most valuable tools are housed with the right partners & platforms. Once successfully established or refreshed, we work to collect the most important data & maintain touchpoints with your consumers through each avenue of communication.

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Digital Diagnostic Report

Weekly Task Tracker Updates

Monthly Analytics Report

Customized Dashboard

Yearly Analytics Report

Demographic Analysis

Analytics

We provide baseline goals, updates on growth trajectory, a summary of the strategies that are working best & anecdotal highlights on a regular basis. We use data & consider trends to constantly adjust our plan of action.

meet the girlilla marketing team.

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Jennie Smythe

CEO

Jennie Smythe

CEO

Jennie began her career in the mid-1990s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more. In the early 2000s, she moved to YAHOO! Music as Director of Marketing and Promotion which eventually led her to move to Nashville to work for Warner Bros. Records’ New Media Department and then as Clear Channel’s Senior Director of Content and Marketing. In January of 2008, Jennie launched Girlilla Marketing, which celebrated its 10 year anniversary in 2018.

Jennie is honored to serve on the boards of Country Music AssociationCMA Foundation (2019 Chair Person, 2022 Chair Person) and Music Health Alliance. She is also a former board member of Academy of Country Music, a graduate of Leadership Music (class of 2010), a member of SOURCE and a proud supporter of St. Jude.

Jennie has been featured in BillboardFast CompanyPeopleHITSThe Tennessean and is grateful to be included for 3+ years as a recipient of the Nashville Business Journal’s Women in Music City Awards.

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Ashley Alexander

Chief Marketing Officer

Ashley Alexander

Chief Marketing Officer

Ashley has been with Girlilla Marketing since the company first opened its doors in 2008. With over a decade of experience, Ashley specializes in organizing client’s digital ecosystem into a streamlined strategy that targets both marketing objectives and engagement. She is an accomplished leader and has appeared on multiple panels, podcasts, and events to share learnings and contribute to the larger digital marketing community.

Ashley is a graduate of Belmont University’s Mike Curb College of Entertainment & Music Business. She was recently selected for Leadership Music’s Class of 2023 and is an active member of SOURCE, Digital Divas and the Women’s Music Business Association (WMBA). She is a SOLID alumna, a member of the Country Music Association and Academy of Country Music and was also included in Music Row’s Next Big Thing Directory in 2021.

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Stevie Zea Escoto

Senior Managing Director

Stevie Zea Escoto

Senior Managing Director

Stevie joined Girlilla Marketing at its inception and has been implementing innovative digital marketing strategies, developing creative content concepts and overseeing on-the-ground activations for over a decade. With a degree in Music Business from Middle Tennessee State University and previous stops at Broken Bow Records, Lyric Street Records and various management companies, she brings an array of insight and experience to her diverse client roster. From Maddie & Tae to Darius Rucker, she provides a unique, enthusiastic and hands on approach to ensure fans remain engaged and numbers continue to grow.

She has appeared on many industry panels, contributed to various news features is a member of the Academy of Country Music, Country Music Association, and Digital Divas. She was chosen as one of HitsDailyDouble’s Noisemakers and selected for Music Row’s 2022 Next Big Thing Industry Directory. Fun fact: Stevie is the voice behind Girlilla Marketing’s 10 year celebration video!

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Jessie Whitmire Hall

Managing Director

Jessie Whitmire Hall

Managing Director

Jessie has been a very proud Girlilla for the last 11 years. Prior to joining the team, she spent time at CMT with their Corporate Communications department and with Essential Broadcast Media in Nashville.

Her favorite thing about digital marketing is the opportunity to connect the fans with their favorite artists or brands. She is passionate about crafting campaigns that help clients show their appreciation for their fans.

Jessie is honored to serve on the board for Tracy Lawrence’s Mission:Possible, which exists to raise awareness to the plight of homelessness in the Middle Tennessee area. She is also a proud member of the Country Music Association and Academy of Country Music.

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Lindsey Feinstein

Senior Account Manager

Lindsey Feinstein

Senior Account Manager

Lindsey joined Girlilla Marketing in May of 2017 after graduating from Vanderbilt University. Before joining the team, Lindsey explored the world of digital marketing and fan engagement with internships at the Country Music Association, Borman Entertainment, and Black River Entertainment.

Lindsey serves as a mentor for CMA EDU students and is proud to be a member of the Academy of Country Music, Country Music Association, and Digital Divas. She has appeared on many panels for students aspiring to work in digital marketing and the music industry at-large.

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Conley Sweeney

Account Manager

Conley Sweeney

Account Manager

Conley joined Girlilla Marketing in August of 2016 as an intern and hasn’t been able to shake the digital marketing bug since. After graduating from Belmont University, Conley joined the team full time in June of 2017. She also deepened her interest in marketing through deploying initiatives for various local businesses. Conley is a proud member of the Academy of Country Music, Country Music Association, and Digital Divas.

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Alex Kinker

Junior Account Manager

Alex Kinker

Junior Account Manager

Alex joined the Girlilla Marketing team in July of 2017 after gaining experience working with the American Marketing Association (AMA) and Average Joe’s Entertainment. Her research-based marketing projects at the AMA sparked her interest in digital marketing and she relocated to Nashville to pursue that passion shortly after. Alex is a proud member of SOLID, the Academy of Country Music and Country Music Association and is a graduate of Valdosta State University.

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Alli Murray

Senior Account Coordinator

Alli Murray

Senior Account Coordinator

A graduate of Belmont University, Alli Murray joined Girlilla Marketing in 2020. She brings with her digital marketing experience from KP Entertainment, Red Light Management and an independent venue in London. She is passionate about her clients and finding new ways to propel them forward, specifically with new tour marketing tactics and content roll out strategies. Alli is a member of SOLID and currently serves on the communications committee.

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Gigi Morrison

Senior Creative Coordinator

Gigi Morrison

Senior Creative Coordinator

Gigi joined the Girlilla Marketing team in April of 2021. While majoring in applied mathematics at Lipscomb University, she quickly realized that marketing and design were her passion, spending her senior year pursuing minors in graphic art and social media marketing.

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Maddie Cannatella

Account Coordinator

Maddie Cannatella

Account Coordinator

After graduating from Louisiana State University with a degree in marketing, Maddie joined the Girlilla Marketing team in January 2021. She found a passion for marketing in the entertainment industry after spending two summers interning for Triple 8 Management in Nashville.

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Catherine Bagwell

Account Coordinator

Catherine Bagwell

Account Coordinator

Catherine joined the Girlilla Marketing team in early 2022. While earning her M.B.A at Middle Tennessee State University, she interned at Kathryn Good Marketing, and realized her love for all things digital marketing.

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Haley Hansen

Account Coordinator

Haley Hansen

Account Coordinator

Haley joined the Girlilla Marketing team after graduating from Florida State University and a brief stint in the world of beauty and influencer public relations. She made the move to Nashville to pursue her interest in digital marketing for music and entertainment.

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Kate Cacopardo

Account Coordinator

Kate Cacopardo

Account Coordinator

Kate joined the Girlilla Marketing team in May 2022, after graduating from Belmont University. During her time at Belmont she co-founded a student organization called Music Row Promo, which connects students and professionals to workshop music industry related marketing projects.

Prior to joining the Girlilla team, Kate spent a year gaining experience in digital marketing at Q Prime South and two years working part-time at Ocean Way Nashville Studios. She currently serves as Co-Director of Digital for Young Entertainment Professionals (YEP) Nashville.