Jennie Smythe is Founder and Chief Executive Officer of award-winning Girlilla Marketing, the driving force behind the digital strategy for a diverse roster of world-famous entertainers and brands. Jennie's self-built company celebrated 15 years of success in 2023, where she and her talented team oversee digital marketing campaigns for clients Dead & Company, Darius Rucker, Blondie, Kristin Chenoweth, Willie Nelson, Brooke Shields, Vince Gill and many others.

With more than 25 years of experience in music and marketing, Jennie's career began at Elektra Entertainment, and includes time at Disney’s Hollywood Records and YAHOO! Music. She landed in Nashville after being recruited to join Warner Bros. Records’ New Media Department, and later served as Clear Channel Sr. Director of Content and Marketing. In 2008, her passion and career experience inspired the launch of Girlilla Marketing.

Today, Jennie continues to bring a creative approach to the ever-changing digital landscape. She has been featured in Forbes, the Associated Press, Billboard, Fast Company, People, HITS and The Tennessean. She is a multi-year winner of the Nashville Business Journal’s Women in Music City Awards, a MusicRow magazine Rising Women on the Row honoree and was recognized on the Nashville Post In Charge 2023: Music list.

Smythe is currently Board Chairperson of the Country Music Association as well as on the boards of the CMA Foundation (past chairperson) and Music Health Alliance. She is a past board member of the Academy of Country Music, a graduate of the prestigious Leadership Music executive training program, and a member of the Music Business Association. Additionally, Jennie was recently named a 2025 Advocacy Ambassador for the Susan G. Komen Center for Public Policy.

Her memoir, Becoming Girlilla is out now via Forefront Books. Order your copy and in the meantime check out her Becoming Girlilla blog.

Ashley Alexander is Chief Marketing Officer of renowned firm Girlilla Marketing, directing the digital strategy for numerous headlining musicians and powerhouse brands including Blondie, Jason Aldean, Lee Ann Womack, Artist Rights Alliance, and more.

Ashley enjoys helping artists find creative and meaningful ways to reintroduce their acclaimed work to new audiences. Among Ashley's many noteworthy projects, she supported the release of Debbie Harry’s Face It: A Memoir, Blondie’s Against The Odds: 1974-1982, and the 25th anniversary spotlights for Lee Ann Womack’s most-loved recordings.

Ashley joined Girlilla Marketing at its inception in 2008 and today her role encompasses digital monetization, social media, content development, live event amplification, digital advertising, email marketing, website content management and influencer identification.

She is an in-demand speaker, a graduate of the Leadership Music program and a MusicRow magazine Next Big Thing industry executive. She is a member of the Country Music Association, Digital Divas, the invitation-only organization SOURCE, and an alumna of SOLID and Women’s Music Business Association.

A native of Birmingham, AL, Ashley graduated from Belmont University’s Mike Curb College of Entertainment & Music Business. She and her husband are proud parents of two daughters, and are actively involved with their neighborhood’s Women’s League, which supports public schools and scholarships for students in financial need.

Stevie Escoto is a seasoned digital marketing expert with nearly two decades of experience in the entertainment industry. As Senior Managing Director at Girlilla Marketing, Stevie specializes in developing and executing comprehensive digital strategies that drive client success. Her expertise spans social media strategy, live event amplification, digital monetization, owned data acquisition and more.

Throughout her career, Stevie has been a passionate advocate for a diverse roster of high-profile clients, including entertainers such as Aasif Mandvi, Darius Rucker, Rascal Flatts, Terry Crews, Tracy Lawrence, and Vince Gill. She has played a key role in elevating their digital presence and growing their brands in the ever-evolving digital landscape.

A founding member of Girlilla Marketing, Stevie actively represents the company at industry speaking engagements and networking events, sharing her deep knowledge of digital marketing trends and best practices. Stevie was also a founding member of the inaugural CMA Women's Leadership Academy, recognized as a HitsDailyDouble Noisemaker, and featured in MusicRow’s Next Big Thing Industry Directory. Most recently, she was named to the prestigious Leadership Music Class of 2026, joining a select group of professionals shaping the future of the music industry.

Originally from Arizona, Stevie holds a degree in Music Business from Middle Tennessee State University. She began her career in the industry working with Broken Bow Records, Lyric Street Records, and various management companies before joining Girlilla Marketing. Stevie is an active member of the Country Music Association (CMA) and Digital Divas, and supports organizations such as Mission:Possible, Music Health Alliance and St. Jude Children's Research Hospital.

Outside of her professional life, Stevie brings her marketing expertise to family life, recently leading her son's successful campaign to secure the title of No. 1 youth mullet in Tennessee at the USA Mullet Competition.

Lindsey Feinstein is an Account Director at Girlilla Marketing, spearheading the digital strategy for clients including Brooke Shields, Hank Azaria, Kristin Chenoweth, Iliza Shlesinger, Yeardley Smith, and MŌRIAH. Lindsey is an expert in content creation and roll-out, email marketing, digital analytics, branding, and fan engagement.

Lindsey led digital efforts for Tenille Arts’ record-breaking single, “Somebody Like That,” the first No. 1 record on country radio to be produced, written, and performed solely by women. Other career highlights include the launch of Pretty Baby: Brooke Shields, which became ABC News’ most-watched Hulu debut of all-time, and Chrissy Metz’s children’s book, When I Talk to God, I Talk About You, which became a two-week New York Times best-seller.

A leader among her peers, Lindsey was selected for MusicRow’s Next Big Thing Music Industry Directory in 2022. Most recently, Lindsey was chosen for CMA’s highly prestigious Women’s Leadership Academy (WLA) and graduated from the program in October of 2024. She is a frequent guest on panels for students aspiring to work in digital marketing and the music industry. Lindsey is a proud member of the Country Music Association, The Other Nashville Society (TONS), and mentor for CMA EDU students.

A native of New York City, Lindsey graduated from Vanderbilt University and joined Girlilla Marketing in 2017. She enjoys time with her dog Chuck and supporting charitable organizations for mental healthcare, voting access, and music education.

Conley Sweeney is a digital marketing expert and Account Director at Girlilla Marketing, overseeing strategy for clients Willie Nelson, Lukas Nelson, Paul Simon, Edie Brickell, Million Dollar Cowboy Bar, Ryan Larkins, Jay DeMarcus and Red Street Country. She guides clients in identifying and developing unique brand identities, and leads online content creation. Conley specializes in the monitoring, upkeep and growth of digital spaces, including social media profiles, websites and digital service providers, as well as email marketing, fan engagement and analytics.

Since joining the company in 2016, Conley has been a valued team member of Girlilla Marketing. Her recent career highlights include the “Get Willie to a Milli” campaign, helping Willie Nelson reach one million followers on Instagram.

A native of Hopkinsville, KY, Conley was inspired to be in the music business by her father, a songwriter, and followed that dream to Belmont University in Nashville. She was selected for MusicRow's 2024 Next Big Thing Music Industry Directory and is a member of the Country Music Association and Digital Divas. Outside of work, Conley also enjoys time with her golden retriever, Sadie.

Alex Kinker is Junior Account Director at Girlilla Marketing, overseeing the digital strategy for a mix of high-profile entertainers and brands including Bobby Weir, Dead & Company, Higdon Plastic Surgery, Music Health Alliance, and more. Alex is experienced in social media, tour marketing, paid media, email marketing, contesting and data analytics. Her interest in digital marketing was sparked during a previous role at the American Marketing Association.

She moved to Nashville and worked at Average Joe’s Entertainment before settling at Girlilla Marketing in 2017. Alex was recently recognized in MusicRow's Next Big Thing Directory and is a member of the Country Music Association, the Americana Music Association, and is SOLID alum. She is a native of Valdosta, GA and graduate of Valdosta State University. Alex enjoys live music and hanging with her rescue pup, Beckham, adopted from her favorite charity, Wags and Walks Nashville.

Gigi Morrison leads all creative initiatives at Girlilla Marketing, working to visually elevate the online presences of the company’s entire roster of entertainers and brands. Gigi spearheads creative asset development across web design, album artwork, merchandise, advertising and print materials. She is an integral part of career launches, helping develop every aspect of rising artists’ visual identities, as well as maintaining on-brand content for established artists including Darius Rucker, Lukas Nelson, Maddie & Tae, Ryan Larkins and many others.

Gigi is a trained graphic designer, with a skill set encompassing cartooning, video editing, animation and more. She is a cum laude graduate of Lipscomb University, a member of the Country Music Association and a Dungeons & Dragons aficionado.

Maddie Cannatella is a Senior Account Coordinator at Girlilla Marketing, assisting with digital marketing for many clients including Brooke Shields, Kristin Chenoweth, Iliza Shlesinger, and more. She specializes in collecting and analyzing data to more effectively curate the digital ecosystem of each client. Her duties include content curation and publishing for social media platforms, live event amplification, and video editing.

Maddie is a native of Louisiana, where her family owns a fourth-generation Italian grocery store. In her free time, Maddie enjoys playing with her dog Fig, attending concerts, and visiting local farmers’ markets. She is a Louisiana State University graduate and a member of Country Music Association and Women In Music.

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Catherine Bagwell is Senior Account Coordinator at Girlilla Marketing, bringing creativity and enthusiasm to her role as digital strategist for clients such as Million Dollar Cowboy Bar, Lukas Nelson, Ryan Larkins and Willie Nelson. Catherine specializes in content planning and publishing, website updates and maintenance, event promotion through localized marketing, asset creation, collecting analytics and short-form video editing.

She is a graduate of the University of Tennessee, where she first became interested in digital marketing. She went on to receive an M.B.A. from Middle Tennessee State University. She is also a proud member of Country Music Association and Women in Music. Charitable initiatives include Grace Place Ministry, Inc. which aids single mothers in need in her hometown of Hendersonville, TN.

Haley Hansen is a Senior Account Coordinator at Girlilla Marketing, where she specializes in content creation, website management, event marketing, and social media strategy. With a passion for crafting engaging digital experiences. Haley works with a variety of clients, including Darius Rucker, Maddie & Tae, Tracy Lawrence, Terry Crews, and Rascal Flatts. She is particularly skilled in the ideation and execution of short-form video content and leveraging trending topics to maximize engagement.

A native of Tampa, FL, and a graduate of Florida State University, Haley made the transition to digital marketing from a background in beauty and influencer public relations, focusing on the music and hospitality industries. As a proud member and inaugural CMA Member Ambassador for the Country Music Association, Haley is deeply committed to causes she believes in, including Tracy Lawrence’s Mission:Possible, which works to combat hunger and homelessness in Nashville.

Taylor Rupp is an Account Coordinator at Girlilla Marketing, bringing enthusiasm and dedication to her role. Taylor assists with handling digital marketing initiatives such as content ideation and creation, content planning, short-form video editing, and analytics reporting for clients like Blondie, Lee Ann Womack, and Artist Rights Alliance.

Taylor was born and raised in Starkville, MS, and recently moved to Nashville after graduating college in May of 2024. She is a Mississippi State University graduate, where she earned a Bachelor of Science Business Administration and Marketing. In her spare time, Taylor enjoys going to concerts and trying new workout classes.

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