We are Girlilla Marketing, a strategic digital marketing agency. We manage everywhere your brand lives online. We’ll help you own your digital presence and audience, cut through the online clutter and connect with your consumers. Every campaign is tailored based on your wants and needs. We pair our expertise with creativity and deliver results.


  • Content planning, copywriting + publishing
  • Best practices + training
  • Community engagement
  • Crisis management
  • Customer service
  • Compliance + quality control
  • Social Growth

Social Media Strategy

Social media is crucial to your ability to capture a new fanbase and regularly engage with longtime fans. We use social media as a wide net to drive people to your most important initiatives and offerings, implementing best practices to optimize discovery of your content and encourage engagement. We optimize our strategy by using digital ad spends to boost priority content.
  • Event amplification + activation
  • Paid media
  • Digital sponsorship management
  • Streaming support

Digital Monetization

We work with you to identify all channels where money can be made online. Views and streams convert to dollars, and our strategy is always optimized to help our clients meet monetization thresholds. Additionally, we create campaigns to push to online merchandise sales, assist in the fulfillment of sponsored posts and support tour marketing efforts. In short, we will work to bring in the highest return possible on your investment in us.
  • Campaign ideation and creative
  • Animation and motion design
  • Graphic design
  • Photo and video services
  • Brand guides

Content Creation

We create cutting-edge designs while working closely with your team to ensure brand consistency. We regularly ideate on creative campaigns that work to build brand loyalty and collect data. Creative services include graphic design, motion graphics, conceptual planning and photo direction.
  • Email marketing strategy
  • Website content management

Email Marketing & Website Management

We create compelling email marketing campaigns and work with you to ensure you are compliant with all privacy laws and that the most valuable data is being collected.
Further, we work with partners to find the best home for your website and usher the process from start to finish and keep the website updated regularly with fresh content.
  • Conversion + roi analysis
  • Data-driven analysis
  • Demographic + audience behavior insights
  • Growth + engagement metrics

Measurement and Data

We use data to inform our strategy, constantly pivoting to incorporate trends and learnings into each campaign.

Meet the girlilla marketing team. Meet the girlilla marketing team.

Jennie Smythe <span>CEO</span>

Jennie Smythe CEO

Jennie Smythe


Jennie began her career in the mid-1990s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more. In the early 2000s, she moved to YAHOO! Music as Director of Marketing and Promotion which eventually led her to move to Nashville to work for Warner Bros. Records’ New Media Department and then as Clear Channel’s Senior Director of Content and Marketing. In January of 2008, Jennie launched Girlilla Marketing, which celebrated its 10 year anniversary in 2018.

Jennie was included in Billboard's 2018 Country Power Player list and in 2017 and 2018, was a recipient of Nashville Business Journal’s Women In Music City Awards.  She is honored to be active on the Academy of Country Music, Country Music Association, CMA Foundation (2019 Chair Person) and Music Health Alliance boards, a graduate of Leadership Music (class of 2010), a member of and SOURCE and a proud supporter of St. Jude.

Jennie has been featured in Billboard, Fast Company, People, HITS, The Tennessean and is grateful to be included for 3+ years as a recipient of the Nashville Business Journal’s Women in Music City Awards.

YouTube Certified

Ashley Alexander <span>Chief Marketing Officer</span>

Ashley Alexander Chief Marketing Officer

Ashley Alexander

Chief Marketing Officer

A graduate of Belmont University, Ashley has been with Girlilla Marketing since the company first opened its doors in 2008. She started her career in music publishing but soon found she had a knack for digital marketing.

With over a decade of experience under her belt, Ashley specializes in organizing client’s digital ecosystem into a streamlined strategy that targets both marketing objectives and engagement. She is an accomplished leader and who has appeared on multiple panels, podcasts, and events to share learnings and contribute to the larger digital marketing community.

YouTube Certified

Stevie Zea Escoto <span>Managing Director</span>

Stevie Zea Escoto Managing Director

Stevie Zea Escoto

Managing Director

With over a decade of digital marketing experience, Stevie has been with Girlilla Marketing since it’s inception. Previous stops at Broken Bow Records and Lyric Street Records allow her to bring an array of insight to her clients including Darius Rucker, Rascal Flatts, Nickelback, Maddie & Tae and more. Stevie specializes in implementing innovative digital marketing strategies, developing creative content concepts and on-the-ground event activation.

YouTube Certified

Jessie Whitmire Hall <span>Managing Director</span>

Jessie Whitmire Hall Managing Director

Jessie Whitmire

Managing Director

Jessie joined Team Girlilla in 2010. Prior to that, she spent time in CMT’s Corporate Communications department and at Essential Broadcast Media in Nashville.

She thrives on crafting campaigns that help clients give back and show appreciation to their fans and consumers. She enjoys tackling a specific objectives with effective campaigns that deliver results across the board.

Jessie is honored to serve on the board for Tracy Lawrence’s Mission: Possible, which exists to raise awareness to the plight of homelessness in the Nashville area and beyond. She is also a proud member of the Country Music Association and Academy of Country Music.

YouTube Certified

Lindsey Feinstein <span>Account Manager</span>

Lindsey Feinstein Account Manager

Lindsey Feinstein

Account Manager

A graduate of Vanderbilt University, Lindsey Feinstein joined Girlilla Marketing in May of 2017. Before joining the team, Lindsey explored the world of digital marketing and fan engagement with internships at the Country Music Association (CMA), Borman Entertainment, and Black River Entertainment.

Conley Sweeney <span>Account Manager</span>

Conley Sweeney Account Manager

Conley Sweeney

Junior Account Manager

A graduate of Belmont University, Conley Sweeney joined Girlilla Marketing in the fall of 2016. She has experience in traditional and digital marketing through her time spent completing various marketing initiatives for restaurants and a major electric company. Her energy and passion make her an integral part of Girlilla Marketing.

Dane Spearman <span>Creative Manager</span>

Dane Spearman Creative Manager

Dane Spearman

Creative Manager

Dane joined the Girlilla Marketing team in 2018 and has worked as a graphic designer since 2013. With prior experience in photography, videography, web design, and animation, Dane specializes in creating content for businesses and artists across all mediums.

He spearheads both small and large scale creative projects in order to help our clients tell their stories through visual media and enjoys expressing abstract ideas into tangible products that serve to reach expansive consumer bases and new demographics alike.

Rowan Kelly <span>Junior Account Manager</span>

Rowan Kelly Junior Account Manager

Rowan Kelly

Junior Account Manager

Rowan Kelly joined the Girlilla Marketing Team in 2018 after working with Solo Media for two years. A graduate of Belmont University, she began her career in the digital space in 2014 at Kaleidoscope Media.

Rowan loves keeping the pulse of digital trends and brainstorming creative ways to apply them to clients across a range industries.

Alex Kinker <span>Senior Account Coordinator</span>

Alex Kinker Senior Account Coordinator

Alex Kinker

Account Coordinator

Alex joined the Girlilla Marketing team in the summer of 2017. While pursuing her marketing degree at Valdosta State University, she completed internships with Average Joe’s Entertainment and the American Marketing Association (AMA). Her research-based implementation of marketing campaigns at AMA sparked her interest and passion for the digital marketing space.

Kylie Dembek <span>Account Coordinator</span>

Kylie Dembek Account Coordinator

Kylie Dembek

Account Coordinator

Kylie joined the Girlilla Marketing team in February of 2019. Before becoming a Girlilla, Kylie moved to Nashville from Massachusetts to pursue internships and a career in digital marketing. Kylie grew her experience in entertainment marketing and social media through internships at The Grand Ole Opry and the Country Music Association (CMA).

Sydney Smarro <span>Account Coordinator</span>

Sydney Smarro Account Coordinator

Sydney Smarro

Account Coordinator

A graduate of the University of South Carolina, Sydney joined Girlilla Marketing in August 2019. Prior to joining the team, she explored the realms of publicity, digital marketing and artist management with internships at Essential Broadcast Media, Borman Entertainment and Fishco Management/DCR Music.