We are Girlilla Marketing. We create opportunities for your brand to thrive online. Looking to improve upon your existing digital strategy or create a new blueprint from the ground up? We will meet you where you are & create a sustainable plan for long-term success.

Services

    Social Media Strategy

    Best Practices & Training

    Community Assessment

    Impostor Account Removal

    Engagement

    Streaming Strategy

Community Management

We ensure your digital ecosystem is on-brand from top to bottom. We will polish your profiles, ideate on campaigns & accurately deploy your content to the designated platforms.

    Website Management

    Email Marketing

    Customer Service

    VIP Packages & Paid Fan Clubs

    E-Commerce & Merchandise

    SMS Text Databases

Owned Properties

We ensure your most valuable tools are housed with the right partners & platforms. Once successfully established or refreshed, we work to collect the most important data & maintain touchpoints with your consumers through each avenue of communication.

    Branding

    Logo Creation

    Graphic Design

    Motion Graphics

    Photo Direction

    Lyric Videos

Content Creation

Working closely with you & your team, we create campaigns that make you stand out in an ever-changing landscape.

    Paid Media Campaigns

    Digital Sponsorship Activation

    FTC Compliant Messaging

    Influencer Campaign Management

Paid Media & Partner Marketing

Pairing paid media & partner marketing to be on brand can be a challenge. We advise on which partnerships are the right fit for your audience & work hand-in-hand with those partners to create thoughtful, genuine campaigns. We ensure all collateral is authentic, utilizes creative copy & monitor paid media campaigns closely for maximum impact.

    Digital Audits

    Weekly Task Tracker Emails

    Monthly Analytics Report

    Yearly Analytics Report & Demographic Analysis

Analytics

Month after month, we provide you with updates on the growth trajectory, key takeaways & a summary of the strategies that are working best. We use the data & trends to constantly adjust our strategy. Additionally, we provide yearly demographics reports so you & your partners have the most granular information available about your audience.

Meet the girlilla marketing team. Meet the girlilla marketing team.

Jennie Smythe <span>CEO</span>

Jennie Smythe CEO

Jennie Smythe

CEO

Jennie began her career in the mid-1990s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more. In the early 2000s, she moved to YAHOO! Music as Director of Marketing and Promotion which eventually led her to move to Nashville to work for Warner Bros. Records’ New Media Department and then as Clear Channel’s Senior Director of Content and Marketing. In January of 2008, Jennie launched Girlilla Marketing, which celebrated its 10 year anniversary in 2018.

Jennie is honored to be active on the Academy of Country Music, Country Music Association, CMA Foundation (2019 Chair Person) and Music Health Alliance boards, a graduate of Leadership Music (class of 2010), a member of and SOURCE and a proud supporter of St. Jude.

Jennie has been featured in Billboard, Fast Company, People, HITS, The Tennessean and is grateful to be included for 3+ years as a recipient of the Nashville Business Journal’s Women in Music City Awards.

YouTube Certified

Ashley Alexander <span>Chief Marketing Officer</span>

Ashley Alexander Chief Marketing Officer

Ashley Alexander

Chief Marketing Officer

A graduate of Belmont University, Ashley has been with Girlilla Marketing since the company first opened its doors in 2008. She started her career in music publishing but soon found she had a knack for digital marketing.

With over a decade of experience under her belt, Ashley specializes in organizing client’s digital ecosystem into a streamlined strategy that targets both marketing objectives and engagement. She is an accomplished leader and who has appeared on multiple panels, podcasts, and events to share learnings and contribute to the larger digital marketing community.

YouTube Certified

Stevie Zea Escoto <span>Managing Director</span>

Stevie Zea Escoto Managing Director

Stevie Zea Escoto

Managing Director

With over a decade of digital marketing experience, Stevie has been with Girlilla Marketing since it’s inception. Previous stops at Broken Bow Records and Lyric Street Records allow her to bring an array of insight to her clients including Darius Rucker, Rascal Flatts, Nickelback, Maddie & Tae and more. Stevie specializes in implementing innovative digital marketing strategies, developing creative content concepts and on-the-ground event activation.

YouTube Certified

Jessie Whitmire Hall <span>Managing Director</span>

Jessie Whitmire Hall Managing Director

Jessie Whitmire

Managing Director

Jessie joined Team Girlilla in 2010. Prior to that, she spent time in CMT’s Corporate Communications department and at Essential Broadcast Media in Nashville.

She thrives on crafting campaigns that help clients give back and show appreciation to their fans and consumers. She enjoys tackling a specific objectives with effective campaigns that deliver results across the board.

Jessie is honored to serve on the board for Tracy Lawrence’s Mission: Possible, which exists to raise awareness to the plight of homelessness in the Nashville area and beyond. She is also a proud member of the Country Music Association and Academy of Country Music.

YouTube Certified

Lindsey Feinstein <span>Account Manager</span>

Lindsey Feinstein Account Manager

Lindsey Feinstein

Account Manager

A graduate of Vanderbilt University, Lindsey Feinstein joined Girlilla Marketing in May of 2017. Before joining the team, Lindsey explored the world of digital marketing and fan engagement with internships at the Country Music Association (CMA), Borman Entertainment, and Black River Entertainment.

Conley Sweeney <span>Account Manager</span>

Conley Sweeney Account Manager

Conley Sweeney

Account Manager

A graduate of Belmont University, Conley Sweeney joined Girlilla Marketing in the fall of 2016. She has experience in traditional and digital marketing through her time spent completing various marketing initiatives for restaurants and a major electric company. Her energy and passion make her an integral part of Girlilla Marketing.

Dane Spearman <span>Creative Manager</span>

Dane Spearman Creative Manager

Dane Spearman

Creative Manager

Dane joined the Girlilla Marketing team in 2018 and has worked as a graphic designer since 2013. With prior experience in photography, videography, web design, and animation, Dane specializes in creating content for businesses and artists across all mediums.

He spearheads both small and large scale creative projects in order to help our clients tell their stories through visual media and enjoys expressing abstract ideas into tangible products that serve to reach expansive consumer bases and new demographics alike.

Rowan Kelly <span>Junior Account Manager</span>

Rowan Kelly Junior Account Manager

Rowan Kelly

Junior Account Manager

Rowan Kelly joined the Girlilla Marketing Team in 2018 after working with Solo Media for two years. A graduate of Belmont University, she began her career in the digital space in 2014 at Kaleidoscope Media.

Rowan loves keeping the pulse of digital trends and brainstorming creative ways to apply them to clients across a range industries.

Alex Kinker <span>Senior Account Coordinator</span>

Alex Kinker Senior Account Coordinator

Alex Kinker

Account Coordinator

Alex joined the Girlilla Marketing team in the summer of 2017. While pursuing her marketing degree at Valdosta State University, she completed internships with Average Joe’s Entertainment and the American Marketing Association (AMA). Her research-based implementation of marketing campaigns at AMA sparked her interest and passion for the digital marketing space.

Kylie Dembek <span>Account Coordinator</span>

Kylie Dembek Account Coordinator

Kylie Dembek

Account Coordinator

Kylie joined the Girlilla Marketing team in February of 2019. Before becoming a Girlilla, Kylie moved to Nashville from Massachusetts to pursue internships and a career in digital marketing. Kylie grew her experience in entertainment marketing and social media through internships at The Grand Ole Opry and the Country Music Association (CMA).

Sydney Smarro <span>Account Coordinator</span>

Sydney Smarro Account Coordinator

Sydney Smarro

Account Coordinator

A graduate of the University of South Carolina, Sydney joined Girlilla Marketing in August 2019. Prior to joining the team, she explored the realms of publicity, digital marketing and artist management with internships at Essential Broadcast Media, Borman Entertainment and Fishco Management/DCR Music.