Billboard: Next-Gen Nashville: 16 People, Places and Things Shaking Up Music City

The Brand Strategist: Jennie Smythe

As CEO of Girlilla Marketing, Smythe has built a multimillion-dollar shop creating digital media and social strategy campaigns for business (Red Light Management, Academy of Country Music) and artist (Toby Keith, Florida Georgia Line, Darius Rucker) clients alike — all while keeping a savvy 12-member staff entirely consisting of young women.

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