Forbes: Jennie Smythe, CEO Of Girlilla Marketing, Shares Life & Business Lessons In Upcoming Memoir

When Jennie Smythe created her Nashville-based Girlilla Marketing firm in 2008, she brought a wealth of knowledge and experience with her. She’d worked at Elektra, Disney’s Hollywood Records, YAHOO! Music, Warner Brothers Records, and been at the forefront of the seismic shift in music when it began transitioning to digital.

“I started in the business in the late 90s and experienced the changing of the guard as it was going from terrestrial to digital,” Smythe explains. “I was lucky to be there as the revolution was happening, not only generationally, but professionally. And if you recall, a lot of people were scared, but I was excited. I saw it as an opportunity and wanted to be passionately involved.”

Read the entire article at Forbes.com.