Skip to content Sr. Acct. Director Stevie Escoto Discusses Holiday Digital Strategy

November 21, 2014

We may not be ready to face it, but the holiday season is upon us. The jack-o-lantern’s and Halloween candy have been put away (or eaten!), and all eyes are moving to other traditional and digital holidays that fill our hearts and empty our pockets.

There is a very delicate balance that must be recognized this time of year and it comes in the form of “ask a little, give a lot.” November and December bring fourth quarter releases, holiday singles, merch bundles, charitable initiatives and huge discounts. Jingle sells, but sellers beware: capitalize on this, don’t take advantage of it.

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