Jennie Smythe, the CEO of Girlilla Marketing, began her career in the mid-1990s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more. In the early 2000s, she moved to YAHOO! Music as Director of Marketing and Promotion, which eventually led her to move to Nashville to work for Warner Bros. Records’ New Media Department and then as Clear Channel’s Senior Director of Content and Marketing. In January of 2008, Smythe launched Girlilla Marketing, which celebrated its 10 year anniversary in 2018.
Smythe serves on the boards of Country Music Association, CMA Foundation (2019 Chair Person, 2022 Chair Person) and Music Health Alliance. She is also a former board member of Academy of Country Music, a graduate of Leadership Music (class of 2010), a member of SOURCE and a proud supporter of St. Jude. Smythe has been featured in Billboard, MusicRow, Fast Company, People, HITS, The Tennessean and has been included for 3+ years as a recipient of the Nashville Business Journal’s Women in Music City Awards.