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Jennie Smythe


Jennie began her career in the mid-1990s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more. In the early 2000s, she moved to YAHOO! Music as Director of Marketing and Promotion which eventually led her to move to Nashville to work for Warner Bros. Records’ New Media Department and then as Clear Channel’s Senior Director of Content and Marketing.

In January of 2008, Jennie launched Girlilla Marketing, which celebrated its 10 year anniversary in 2018.

Jennie was included in Billboard’s 2018 & 2019 Country Power Player lists and in 2017 & 2018, was a recipient of Nashville Business Journal’s Women In Music City Awards.  She is honored to be active on the Country Music Association,  CMA Foundation and Music Health Alliance boards and a proud supporter of St. Jude.