Skip to content
featured
January 6, 2022

Music Row: CMA Announces Board Of Directors For 2022

These new members join existing board members Eric Jimenez (Aldine Independent School District), Jennie Smythe (Girlilla Marketing), Joe Galante (Galante Entertainment Organization), Mendell Grinter (Nonprofit Executive), Karen Fairchild (Little Big Town), Ron Samuels (Vice Chairman, Pinnacle Financial Partners), Chris Young (Artist), and Mike Dungan (Universal Music Group Nashville). The 2022 CMA Foundation Chair is Jennie […]

Read the rest of this entry
featured
November 30, 2021

MusicRow Highlights Music Industry Leaders On The Rise With 2022 N.B.T. Industry Directory

Music Row recognizes Girlilla Marketing’s Stevie Escoto in their 2022 N.B.T. Industry Directory. In its third year, MusicRow’s N.B.T. Industry Directory is the first and only list of its kind, showcasing Nashville music business professionals who occupy important roles at their respective companies. This class of professionals are on a trajectory of excellence to successfully lead […]

Read the rest of this entry
featured

ABC World News Tonight: 30 U.S. music teachers get special honor at CMAs

As the CMA Awards kick off with the biggest stars in country music, David Muir reports on the nation’s music teachers who are being celebrated during the event. Watch HERE.

Read the rest of this entry
featured
November 12, 2021

AXIOS Nashville: Country music revs back up with CMA Awards

Jennie Smythe, president and CEO of Nashville-based Girlilla Marketing, calls the CMA Awards a “guiding light for what is possible” in 2022. Read more HERE. 

Read the rest of this entry
featured
August 3, 2021

Hits Daily Double: NOISEMAKERS: RAISING THE BAR

Stevie EscotoManaging Director, Girlilla Marketing This digital doyenne runs point on the social strategy of numerous country-music faves, including Darius Rucker, who had a viral moment via his Ric Flair TikTok tribute, complete with the celebrated wrestler’s trademark Nature Boy robe and “Whoo!” Escoto also oversees Maddie & Tae’s YouTube vlogs, which deliver everything from makeup challenges to music-video reactions to couples Q&As. She […]

Read the rest of this entry
featured
July 16, 2021

Hits Daily Double: Country’s Marketing Masters Roll With The Punches

Keeping it personal is critical, according to Girlilla Marketing founder Jennie Smythe, who found that the pandemic created a pocket for artists to really examine how they communicated to their fans, so that being trapped at home actually afforded sustained focus. READ MORE HERE. 

Read the rest of this entry
featured
June 28, 2021

Country Aircheck: Women in Country Issue

Jennie Smythe featured in Country Aircheck’s 2021 Women in Country Special Issue. See it HERE.

Read the rest of this entry
featured
April 21, 2021

Warrented EP 14: Jennie Smythe

CEO Jennie Smythe joins host Kendall Warren on episode 14 of her Podcast Warrented: Women in the Entertainment Industry. Listen HERE!

Read the rest of this entry
featured
August 13, 2020

Billboard: 2020 Country Power Players

Jennie SmytheCEO, Girlilla Marketing With the pandemic forcing promotion to go online, Smythe, 43, says her 12-year-old digital marketing agency — with clients including Jason Aldean, Hootie & The Blowfish, Chrissy Metz and Maddie & Tae — “has never been busier.” She notes that artists forced off the road have more availability for digital events. “On certain […]

Read the rest of this entry
featured
April 30, 2020

Authority Magazine: Marketing Strategies From The Top: “If you are a leader, you are an easy target” With Jennie Smythe of Girlilla Marketing

I had the pleasure to interview Jennie Smythe. Jennie began her career in the mid-1990s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more. In the early 2000s, she moved to YAHOO! Music as Director of Marketing and Promotion which eventually led her to move to Nashville to work for Warner Bros. Records’ […]

Read the rest of this entry
featured
February 26, 2020

MusicRow Announces 2020 Rising Women On The Row Honorees

MusicRow is proud to reveal the honorees for its ninth annual Rising Women on the Row celebration. This year’s ceremony will honor six female executives who are making a significant impact on Nashville’s country music industry. The event is set for Wednesday, March 25, 2020 at the Omni Hotel Nashville. Read more HERE.

Read the rest of this entry
featured
October 21, 2019

PEOPLE: Mom of Two Shares Her Breast Cancer Battle: ‘Getting That Mammogram Saved My Life’

Music industry executive Jennie Smythe recalls “going emotionally numb” after her diagnosis  Read more on People.com.

Read the rest of this entry
featured
October 9, 2019

Music Row: Music Health Alliance Adds To Board of Directors

Nashville-based non-profit Music Health Alliance has added to its Board of Directors. The 19-member board helps to develop strategic plans for MHA to further its mission to protect, direct and connect members of the music community with healthcare and financial solutions. Read the full article HERE.

Read the rest of this entry
featured
October 3, 2019

Fast Company: CEOs on old-school work habits that you should still practice

Write thank-you cards When Jennie Smythe, CEO of Girlilla Marketing, was a kid, her mom insisted she write handwritten thank you notes for any gift she received. Though it took effort, she was impressed by how appreciative her out-of-town family and friends were for the small token of gratitude. It’s a practice she still exercises professionally and […]

Read the rest of this entry
featured
May 31, 2019

Billboard’s 2019 Country Power Players List Revealed

JENNIE SMYTHE, 42CEO, Girlilla Marketing  The client list of Smythe’s 11-year-old digital marketing agency mixes Nashville’s powerhouses (Tim McGraw, Brooks & Dunn) with country’s next generation (Maddie & Tae, Rachel Wammack, Tenille Arts). But for Smythe, it has been especially fulfilling to watch stalwarts like Darius Rucker, Tracy Lawrence and Rodney Atkins apply the same […]

Read the rest of this entry
featured
March 29, 2019

Billboard: Next-Gen Nashville: 16 People, Places and Things Shaking Up Music City

The Brand Strategist: Jennie Smythe As CEO of Girlilla Marketing, Smythe has built a multimillion-dollar shop creating digital media and social strategy campaigns for business (Red Light Management, Academy of Country Music) and artist (Toby Keith, Florida Georgia Line, Darius Rucker) clients alike — all while keeping a savvy 12-member staff entirely consisting of young […]

Read the rest of this entry
featured
March 28, 2019

Country Aircheck: Social Goes Local Part Two

Last week’s story (CAW 3/19) focused on Facebook’s recent algorithm changes and how brands have been affected. Personal connection, being local and positivity seem to be favored, which certainly plays to radio’s strengths. Finding clues and patterns was the approach for Girlilla Marketing, which represents artists and other brands. Read the full text HERE

Read the rest of this entry
featured
December 26, 2018

8 years after stepping down at Sony, Joe Galante continues to make his mark on country music

“I basically went into a meeting and wasn’t very prepared,” Smythe said. “He basically knew more about what I was talking about than I knew. So he did me a big favor because I got better at my job, but I was kind of embarrassed about it.  “I don’t want to say scary is the […]

Read the rest of this entry
featured
October 24, 2018

CMA Close Up: Executive Profile – Girlilla Marketing CEO Jennie Smythe

Read the full text HERE

Read the rest of this entry
featured
August 21, 2018

Surviving The Music Business Podcast with Jennie Smythe

Listen HERE

Read the rest of this entry
featured
July 26, 2018

Hits Daily Double: NASHVILLE’S NEW WAVE

With Girlilla Marketing founder Jennie Smythe and CMT’s Leslie Fram, there’s also a fresh energy around women in the delivery business. As Trahern says, “All these women are innovative thinkers with a strong creative vision. Each is a passionate proponent for their individual businesses, their colleagues and the industry. With that degree of energy and dedication, good work is bound to […]

Read the rest of this entry
logo
June 5, 2018

Billboard: 2018 Country Power Players List Revealed – The Industry’s Most Influential

Country’s Social Media Savant: This all-women digital marketing agency led by Smythe marked its 10th year in business by acquiring competitor Solo Media and quarterbacking the social media strategy of the 53rd annual ACM Awards, which finished first in its network demo of adults 18-49. “It doesn’t get much better than standing in a room with […]

Read the rest of this entry
featured
April 11, 2018

Nominees Announced For 2018 Innovation In Music Awards

Nominees have been announced for the 2018 Innovation in Music Awards (IMA), which recognize music industry professionals and companies who are innovating and distinguishing themselves in music creation, music discovery and developing innovative strategies in music marketing.  The second annual ceremony will be held June 3 at the Westin Hotel in Nashville and will be […]

Read the rest of this entry
featured
March 21, 2018

Country Aircheck: The Social Media Secret

Personal connection, or in radio parlance, talking to the listener, is furthered by content with positive slant. So says Ashley Alexander of Girlilla Marketing, which works with Darius Rucker, Sugarland, Rascal Flatts, Toby Keith…. Read the full text HERE

Read the rest of this entry
featured
February 20, 2018

Hits Daily Double: NEAR TRUTHS: THOUGHTS ON A PERFECT STORM

The photos arrayed here are intended merely as a sampling of the many women we know who are making a mark in the business—though there are far too many to chronicle here. This sea of faces represents a larger wave of change. Read the full text HERE

Read the rest of this entry
featured
February 16, 2018

Jennie Smythe named Vice President of the CMA Foundation Board of Directors

Read the full text HERE

Read the rest of this entry
featured
January 12, 2018

The Tennessean: Nashville digital marketing firm Girlilla turns 10, expands with new acquisition

When an up-and-coming country band wants to reach more fans on Instagram, or a major movie studio wants to develop a social media strategy to sell tickets to its upcoming blockbuster, they increasingly tap Nashville-based Girlilla to handle their digital marketing.  Girlilla turned 10 on Jan. 1, and the company celebrated its anniversary by acquiring […]

Read the rest of this entry
featured
January 10, 2018

Music Row: Girlilla Marketing: 10 Years of Soul, Sweat and Music

Girlilla Marketing founder Jennie Smythe found the drive and courage to launch her own company after one soul-searching question from her father. “He asked me one day, ‘What would you do if you knew your life was going to end soon?’” Smythe recalls. “I told him, ‘I would launch my own company and I would travel more.’ […]

Read the rest of this entry
featured
January 1, 2018

Celebrating 10 Years in Business!

We’re proud to be celebrating our 10 Years in business in 2018!

Read the rest of this entry
featured
August 24, 2017

Nashville Business Journal: 2017 Women in Music City Awards

The Nashville Business Journal is pleased to announce the winners of this year’s Women in Music City awards including Girlilla Marketing CEO Jennie Smythe. Read the full text HERE

Read the rest of this entry
featured
July 10, 2017

WKRN Nashville: Girls next door ‘influence’ Nashville in big way

Watch as Senior Account Director Stevie Escoto comments on the growing trend of influencers in the Nashville area. Read the full text HERE

Read the rest of this entry
featured
July 7, 2017

Hits Daily Double: The Builders – Jennie Smythe

HOW HAVE THE CHANGES IN NASHVILLE AFFECTED YOUR BUSINESS?When I launched in January of 2008, the conventional wisdom was that if you were based in Nashville, you only worked country music clients… Read the full text HERE

Read the rest of this entry
featured
June 8, 2017

ACM Tempo Magazine

Executive Director Ashley Alexander recently compiled a recap of the Academy of Country Music Awards’ top social moments. See it in the June version of ACM Tempo Magazine!

Read the rest of this entry
featured
June 7, 2017

A Little Too Farr

CEO Jennie Smythe and Senior Account Director Stevie Escoto make their unscripted series debut in Tyler Farr’s A Little Too Farr. Watch HERE.  A Little Too Farr airs exclusively on Verizon’s Go90 Network. Watch more episodes HERE.

Read the rest of this entry
featured
April 28, 2017

Little Big Town and CMA Recognize Local Music Teachers

As a CMA Foundation Board of Directors member, Jennie Smythe attended CMA Music Teachers of Excellence on April 26, 2017.   More from Music Row: Little Big Town and the CMA honored local Metro Nashville educators as the CMA Music Teachers of Excellence Wednesday night (4/26) at a special ceremony at Nissan Stadium. More than a dozen artists were […]

Read the rest of this entry
featured
April 25, 2017

Inside Nashville with Tom Moran Podcast: A Conversation with Jennie Smythe

This week Tom sits with Girlilla Digital Marketing CEO Jennie Smythe. There is not a single person in the entertainment business that knows more about the digital world and brand building than Jennie Smythe. She was successful before Nashville even knew what digital was. She shares her insights, lessons learned on her successful career journey…and […]

Read the rest of this entry
featured
December 6, 2016

Jennie Smythe, CEO, Appointed to CMA Foundation Board of Directors

The Country Music Association announced today the new Board of Directors for the CMA Foundation. The appointments are effective on Jan. 1, 2017. Joe Galante, Chairman of Galante Entertainment Organization, will serve as Chairman and Lon Helton, CEO of Country Aircheck, will serve as Vice Chairman for the 2017 CMA Foundation Board. The remaining members […]

Read the rest of this entry
featured
July 9, 2016

USA Today: How Twitter’s Streaming App Is Shaping Music

Lee Brice and Morgan Page chat with USA Today about how they’re using Periscope to connect with fans on a personal level. Read the full text HERE

Read the rest of this entry
featured
March 26, 2016

A Taste Of Southern Ground Music & Food Festival via Pollstar

Pollstar checked in with Zac Brown Band’s manager, ROAR’s Will Ward, to chat about Southern Ground Music & Food Festival’s first springtime edition. “First of all, we’ve got an incredible team that really helps make this happen. I’ve just sort of been overseeing it but we’ve got a team from ROAR to our digital marketing […]

Read the rest of this entry
featured
July 10, 2015

Hits Daily Double: Not Lost in the Supermarket – Marketing and Promotion Roundtable

Today’s rapidly changing, increasingly complex business demands that marketing and promotion specialists assimilate and adapt on the fly in order to most effectively serve their artist clients. We asked six individuals who face this reality 24/7 how they respond to the challenge. JENNIE SMYTHE FOUNDER/CEO GIRLILLA MARKETINGDIGITAL MARKETING Read the full text HERE

Read the rest of this entry
featured
June 22, 2015

All Access: Music Health Alliance Names Eleven To Board

MUSIC HEALTH ALLIANCE has named an 11-member Board of Directors to serve for the 2015-2016 term, including Girlilla Marketing CEO, Jennie Smythe. Read the full text HERE

Read the rest of this entry
featured
June 17, 2015

GRAMMY Pro Blog – Music: Ground Up Is The Way Up by CEO Jennie Smythe

In the traditional marketing world, “grassroots” is now a term, but for music … it was a movement.  Before it became a buzzword synonymous with large budget campaigns (oh, the irony!), it was born of necessity to connect with the people without filters or gatekeepers.  Music has always been at the forefront of this movement […]

Read the rest of this entry
featured
April 30, 2015

Music Business Radio: Jennie Smythe featured on Nashville radio program

Jennie Smythe, CEO, sat down with David Hooper on Lightning 100’s Music Business Radio program to discuss the evolution of digital music, best practices in online marketing for independent musicians and much more. Listen HERE

Read the rest of this entry
featured
December 16, 2014

Jennie Smythe, CEO, Appointed to CMA Board of Directors

Congratulations to Girlilla Marketing CEO Jennie Smythe, who has been appointed to the CMA Board of Directors. Read the full text HERE

Read the rest of this entry
featured
December 10, 2014

Nekst.biz: Acct. Director Jessie Whitmire Shares Five Tips For Handling Customer Service Issues Via Social Media

In this digital age, long gone are the days of calling a 1-800 number for help handling customer service issues. Every day, more people become hip to online shopping; with each passing Black Friday and Cyber Monday season, social customer service continues to rise as the preferred method for people to vent their frustrations, ask […]

Read the rest of this entry
featured
November 21, 2014

Nekst.biz: Sr. Acct. Director Stevie Escoto Discusses Holiday Digital Strategy

We may not be ready to face it, but the holiday season is upon us. The jack-o-lantern’s and Halloween candy have been put away (or eaten!), and all eyes are moving to other traditional and digital holidays that fill our hearts and empty our pockets. There is a very delicate balance that must be recognized […]

Read the rest of this entry
featured
October 14, 2014

Nekst.biz: Sr. Acct. Manager Bonnie Willard Discusses Infusing A Digital Experience Into Live Events

You know how to market your next event to get butts in seats, fans in stands and stir local buzz. You’re solid on your plans to announce your event via fancy graphics and online ticketing systems. You’ve brainstormed clever content, social posts and created one #epichashtag. But live event competition is growing and it is […]

Read the rest of this entry
featured
February 3, 2014

Facilities & Event Management Magazine: Marketing Maxims

The digital age has brought some new twists, but certain ‘golden rules’ remain. Girlilla Marketing CEO, Jennie Smythe, breaks down the latest digital trends and five rules that will further the success of any marketing campaign. Read the full text HERE

Read the rest of this entry
featured
January 24, 2014

Yahoo! Trending Topics: Nickelback Haters Get a Taste of Their Own Medicine on Twitter

Girlilla Marketing client Nickelback made news waves about their latest tweets on the popular Yahoo! blog “Trending Now.” Check out how Nickelback handled the haters. Read the full text HERE

Read the rest of this entry
featured
November 26, 2013

Nashville Business Journal: Digital Download: Music Industry Startups Tap Technology

Jennie Smythe shares insights on the digital revolution and the challenges of tackling tech in the music industry. Read the full text HERE

Read the rest of this entry
featured
October 14, 2013

Nekst.biz: Jennie Smythe: Nashville’s Digital Ninja

Nekst.biz sat down with Girlilla Marketing CEO to talk all things digital and more. Read the full text HERE

Read the rest of this entry
featured
September 23, 2013

The Tennessean: Dave Delaney: Rock on with these marketing tips from music gurus

Dave Delaney recaps the “Marketing for Musicians” panel from Americana Music Fest which featured Girlilla Marketing’s own Executive Director, Ashley Mixson. Read the full text HERE

Read the rest of this entry
featured
August 20, 2013

Music Row Magazine: Industry Ink

Girlillas Ashley Mixson and Stevie Escoto appear in Music Row Magazine’s wrap up of SOLID’s Digital Marketing workshop. Read the full text HERE

Read the rest of this entry
logo
July 23, 2013

Billboard – The Social Marketplace: The Rise Of Music’s Social Media Gurus

Platforms like Facebook and Twitter might give labels and artist managers direct access to fans, but managing social media has rapidly evolved from a casual side project into a key strategic discipline in any music-based marketing campaign. Girlilla CEO, Jennie Smythe, tells Billboard what she looks for in a social media manager and explains why […]

Read the rest of this entry
logo
June 24, 2013

Jennie Smythe Re-elected to Country Radio Broadcasters Board for 2013-2014

Jennie Smythe has been re-elected to the Country Radio Broadcasters Board for 2013-2014. Read the full text HERE

Read the rest of this entry
featured
November 2, 2012

Billboard: 100+ Platforms That Move Music Now

Jennie Smythe weighs in on Country’s Top 10 ways for musicians to connect and gain maximum exposure with fans in today’s marketplace. Find out what Jennie and other survey panelists reveal in Billboard. Read the full text HERE

Read the rest of this entry
featured
September 23, 2012

Girlilla Marketing Teaches Class at Belmont University

Senior Music Business major Ale Delgado recaps Ashley Mixson and Eileen Tilson’s presentation from Wayne Leeloy’s (TopSpin Media – Sr. Director of Artist Services) Online Content Management class at Belmont University. Read the full text HERE

Read the rest of this entry
featured
July 5, 2012

Billboard Magazine: Zac Brown Band’s ‘Southern Fried, Inc.’

Zac Brown Band sits down with Billboard Magazine before the release of their latest album, ‘Uncaged.’ Read the full text HERE

Read the rest of this entry
featured
December 12, 2011

Forbes.com: Should you Post Press Releases in Social Media?

Girlilla CEO Jennie Smythe adds commentary to Robert Wynne’s column discussing the use of Press Releases in Social Media.

Read the rest of this entry
featured
September 15, 2011

Billboard.com: Bush Is Back With New Lineup & First Album in a Decade

Girlilla Marketing mentioned in an article discussing the comeback of rock band Bush.  Read the full text HERE

Read the rest of this entry
featured
June 13, 2011

Country Aircheck: “Don’t Be A (Web) Tool, Use Them”

Jennie Smythe’s commentary from Country Aircheck’s June 2011 issue piece titled “Don’t Be A (Web) Tool, Use Them.”

Read the rest of this entry
featured
June 11, 2011

Music Row Magazine Row File: Jennie Smythe

Girlilla Marketing founder Jennie Smythe featured in the February/March 2011 issue of Music Row.

Read the rest of this entry
featured
May 2, 2011

Billboard.com: Colt Ford Craves Country Rap Radio Hit with ‘Every Chance I Get’

On the eve of releasing his third studio album, Colt Ford discusses his success without a major radio hit and his interaction with fans online with the help of Girlilla Marketing.

Read the rest of this entry