Pollstar checked in with Zac Brown Band’s manager, ROAR’s Will Ward, to chat about Southern Ground Music & Food Festival’s first springtime edition.
“First of all, we’ve got an incredible team that really helps make this happen. I’ve just sort of been overseeing it but we’ve got a team from ROAR to our digital marketing team, Girlilla, to some of the good folks on Zac’s side who really are the real heroes in helping this thing come together. Where I’m really involved is helping put the bands together and really looking at how we can continue to grow this thing.”
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