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Jennie Smythe

Jennie Smythe

CEO

Jennie began her career in the mid 1990’s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more. In the early 2000′s, she jumped ship to YAHOO! Music as Director of Marketing and Promotion which eventually led her to move to Nashville to work for Warner Bros. Records New Media Department and then as Clear Channel’s Senior Director of Content and Marketing.

In January of 2008, Jennie launched Girlilla Marketing. In early 2009, Girlilla Marketing was acquired by Beverly Hills based ROAR, LLC and is now home to a diverse roster of clients such as Zac Brown Band, Ben Rector, Live Nation, Sugarpova, Nickelback, Music Mastermind, Jennifer Nettles, Green Apple Restaurant Group and more.

Jennie is personally active in organizations such as NARAS, Country Radio Broadcasters, St. Jude and more. She loves reading, writing and most important, has a huge soft spot for four legged friends who need homes.

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