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Jennie Smythe

Jennie Smythe


Jennie began her career in the mid 1990’s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more. In the early 2000′s, she jumped ship to YAHOO! Music as Director of Marketing and Promotion which eventually led her to move to Nashville to work for Warner Bros. Records New Media Department and then as Clear Channel’s Senior Director of Content and Marketing.

In January of 2008, Jennie launched Girlilla Marketing. In early 2009, Girlilla Marketing was acquired by Beverly Hills based ROAR, LLC and is actively going strong with the best clients in the world.

Jennie is honored to be active on boards for St. Jude, the Country Music Association and the Music Health Alliance.  She also has a huge soft spot for four legged furry friends who need homes.